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Sony’s entry-level 50-inch 2005 Grand WEGA, the KDF-E50A10 ($2,499 list). Grand WEGA is Sony’s name for its LCD-based rear-projection HDTVs, and 3LCD is likewise nothing new. It just means that the television’s picture originates from a set of three LCD chips as opposed to the single-chip design used in competing DLP (digital light processing) HDTVs. LCD and DLP both have their pros and cons, and while we generally prefer DLP, LCD has made some strides over the last couple years. The Sony KDF-E50A10 exhibits a few of these improvements as well as a solid feature set, a reasonable price tag, a refreshingly compact frame, and the company nameplate–a combination sure to place it high on the big-screen popularity list.

After setup, we were left with an impressive picture. The Sony KDF-E50A10’s black-level performance is its strongest suit, although it’s still not as good as that of last year’s 720p DLP RPTVs, such as Samsung’s HLP-5085W and Mitsubishi’s WD-52525. The opening scenes of the Alien DVD revealed clean blacks with very little low-level noise, which not long ago was a major issue with LCD-based
displays. The Superbit version of the Vertical Limit DVD looked good, with strong color saturation and plenty of detail. With the CineMotion setting engaged, the television did a good job of eliminating artifacts in film-based material.

The Sony KDF-E50A10 did a solid job of displaying most of the resolution of a 720p resolution test pattern from our Sencore VP403 signal generator into the HDMI input, which is something many RPTVs have had trouble with. HD material from our DirecTV HD satellite feed looked good. Colors were deeply saturated, skin tones were rendered naturally, and detail was also commendable.

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