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The Hitachi 37LD9700 is a mid to large sized LCD HDTV at 37-inches. The 37LD9700 has a resolution of 1366 x 768 pixels for 720p and 1080i HD formats at a screen brightness of 500cd/m2 and a contrast ratio of 580:1. The 37LD9700 has a great look with it’s black and silver trim and can be had for a great price considering it’s size, at just under $1300 or £700. Inputs include 2x HDMI, 3x scart, DVI, component and s-video, along with USB and memory card slot.
A more unique feature of the Hitachi 37LD9700 is it’s motorized stand which enables the set to be swiveled or rotated from the press of a button on the remote control. This can be useful for directing the HDTV at different positions in the room for optimum viewing.
Cnet UK have taken a look at the Hitachi 37LD9700 and say, setting up is a breeze. The built-in digital tuner will automatically search for and store all channel info at the touch of a button , and while the menu system is fairly extensive and detailed.
Colors are brilliantly vibrant and well saturated on this screen, and at the same time transitions from light to dark are handled smoothly and gradually.
Both audio and visual performance is strong and this level of performance, along with neat touches like the ultra-wide viewing angle, remotely controlled motorized stand and elegant design, places the 37LD9700 in the top tier of mid-sized flat-panel TVs. You can’t go far wrong for the money.


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